Total Profit
—
Revenue (COD) − Total Cost
Profit / Delivered Unit
—
Profit ÷ Delivered
ROI
—
Profit ÷ Investment
ROAS (per-order)
Price ÷ Marketing / order
Total Investment
—
Stock cost + Marketing + Shipping
Revenue (COD Remittance)
—
Delivered × Selling Price
Total Cost
—
COGS(sold)+Marketing+Shipping
Delivery Outcome
— delivered • — RTO
Applied on dispatched orders
Shopify Sales
—
Price × Orders placed
Delivered (Sold)
—
Delivered & collected
Dispatched
—
Shipped to courier
Cancellations
—
Before dispatch
Remaining Stock (units)
—
Unsold
Stock Value (at cost)
—
Remaining × COGS
Marketing (incl. GST)
—
Orders placed × (Cost + 18% GST)
Shipping
—
Dispatched × per-order
COGS (Sold)
—
Delivered × COGS